Abstract
In this study I took an ethnographic approach to examine the reception of imported Mills & Boon romance novels among women in postcolonial urban India. My approach included intensive interviews and participant observation among a group of young, middle- and upper-class women in Hyderabad, a city in South India. My analysis of young women's responses revealed the social construction of these Western romance novels as English-language media. Romance novels were pleasurable because they were an extension of Indian women's childhood English-language reading. Readers viewed romance novels as resources to improve English-language skills and used romance reading to bolster their identities as modern and cosmopolitan women. In conclusion, I consider the implications of the study for media globalization and ethnographic audience research.
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