Abstract
West Teleservice, a telemarketing firm, is considering going public at the end of 1996. Asks students to price the IPO. During the previous 18 months, seven other telemarketing firms have gone public. Prior to this, there were no publicly traded telemarketing firms. The industry is in flux. Historically, wholly owned subsidiaries of telephone companies, banks, and insurance companies conducted telemarketing. However, cost cutting caused many of these firms to outsource the business. Thus, although total telemarketing business isn't growing very quickly, the outsourced portion is growing 50% per year.To introduce IPO valuations; to demonstrate the use and pitfalls of valuing firms with multiples–given this is the eighth firm to go public, there are seven other potential comparable firms; to construct a rough DCF; to demonstrate what assumptions must be implicit in the multiples to arrive at the same valuation; and to discuss the idea of mispriced equity, given some evidence suggesting that the price of equity is not sustainable.
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