Abstract
Indonesia, as a country with diverse ethnic groups and cultures, has certainly passed on many cultures to the next generation to preserve their existence. However, in modern times, many cultures have begun to shift or lose their meaning. One of them is the Dayak tattoo art, which was previously considered sacred by society, but is now only seen as ordinary art. This research was conducted to find out how to maintain Dayak's tattoo art in the modern era. Tattoos in the Dayak tribe of West Kalimantan are the object of this research. The research was conducted using qualitative methods through interviews, documentation, and direct observation in the Dayak community. Results of the research show that Dayak tattoos are not just art, but are an identity with high traditional values as seen through tattoo motifs and colors. This research aims to determine the forms of Dayak tattoos with their philosophical meaning and role in society. Research is useful for increasing insight into the traditional values contained in Dayak tattoo art so that it can help preserve this cultural heritage. Research can also be an additional literature reference for other researchers.
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