Abstract
Since the strikes of globalization, Indonesian seemed to enjoy foreign food rather than traditional food. The reasons were the concept of foreign food suits the lifestyle of nowadays people, attractive branding, unique promotion, and interior design. Bandung was the capital city of West Java Province. It was one of many cities in Indonesia that attracted local and international tourists through nature, shopping, and culinary experience. This research aimed to face the rapid growth of foreign restaurants. Bandung needed a place as the center of the traditional culinary of West Java to keep the existence of traditional culinary. This research used the comparative study, observation, and literature study. It finds that Pusat Wisata Kuliner Jawa Barat is a place to get information about the culinary of West Java and culinary tourism, which has an information center, restaurant, and merchandise shop. The interior will be designed by presenting the value of traditional culinary in West Java in a modern style.
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