Abstract
There are many kinds of public diplomacy (PD) currently practiced in Europe. Perhaps the most familiar of these is the national level advocacy and cultural promotion work conducted by foreign and cultural ministries. This chapter explores the PD policies of the “big three” in Europe: France, Germany, and the United Kingdom (UK). Although the UK is well represented in recent scholarly debates, there are surprisingly few studies of French and German PD in the English language.1 In particular, there are no studies that assume a comparative perspective upon their PD as a whole; research has instead focused on cultural diplomacy and broadcasting.2 My argument here is that comparison of these three countries can reveal important themes and issues in the evolution of PD debates that have not been sufficiently represented in contemporary scholarship.
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