Abstract
preceded by another decade of part-time and full-time employment in retailing. During high-school and college days Wendell Smith learned retailing at the grassroots level by selling in the family shoe store in Shenandoah, Iowa. Upon graduation from the State University of Iowa in 1932, the 21-year-old Smith worked in the family business for another two years, except for a brief interlude as a trainee with the Florsheim Shoe Company in Chicago. A graduate assistantship at his alma mater facilitated Smith's return to the academic world in 1934. Later he was appointed an Instructor in the College of Commerce and WENDELL worked toward his Ph.D. degree, which was conferred in 1941. With time out for employment with the Office of Price Administration during World War II, Dr. Smith progressed through the
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