Abstract
Purpose of the article is an impact analysis of wellness culture on the formation of the wellness industry. The methodological basis of the study is a critical analysis of the basic definitions of cultural and tourism sources for the research of the wellness culture and the wellness industry, an interdisciplinary synthesis of the basic principles of the formation of the wellness culture and the corresponding transformation of the wellness industry, induction and deduction methods, as well as content analysis. Scientific novelty. We have defined and introduced the notions of “wellness culture” and “wellness industry”. The essential structural components of the wellness culture and wellness industry in the modern world are determined. Conclusions. The basic social level of the wellness culture and the crucial philosophical principles regarding relations with society and its traditional culture are analysed. The main social functions of the wellness culture are determined. The notions of “wellness industry” and “wellness product” were introduced within the theory of tourism study. The foreign experience usage in the integration of tourism and the “wellness industry”, the search for innovative forms of organisation of recreational activities focused on the comprehensive development of the individual is practice-based. It has been found out that the stable functioning of the wellness industry and the development of wellness tourism require a significant transformation of national recreational establishments, effective integration of the tourism and wellness industry, thorough scientific research, expansion and segmentation of the wellness tourism market, taking into account national traditions and economic development of the country, adopting an appropriate range of government programs for its development, raising funding for the wellness industry and modernisation of existing recreational facilities, promotion of wellness tourism to improve the quality of life of the population.
Highlights
It has been found out that the stable functioning of the wellness industry and the development of wellness tourism require a significant transformation of national recreational establishments, effective integration of the tourism and wellness industry, thorough scientific research, expansion and segmentation of the wellness tourism market, taking into account national traditions and economic development of the country, adopting an appropriate range of government programs for its development, raising funding for the wellness industry and modernisation of existing recreational facilities, promotion of wellness tourism to improve the quality of life of the population
The development of modern society, the so-called technogenic civilisation, involves changes in the paradigm of population recreational needs and the transformation of the recreational system in general following the demands of society and the cultural and leisure sphere in particular
Having analysed the influence of wellness culture on the formation of the wellness industry, we can ascertain that this is a transition to a new stage in the development of the recreational sphere, which, in its turn, represents an appropriate level of understanding of the quality of life, a conscious attitude to oneself and society
Summary
Wellness Culture as a Factor of Formation of Wellness-Industry. The essential structural components of the wellness culture and wellness industry in the modern world are determined. The notions of “wellness industry” and “wellness product” were introduced within the theory of tourism study. It has been found out that the stable functioning of the wellness industry and the development of wellness tourism require a significant transformation of national recreational establishments, effective integration of the tourism and wellness industry, thorough scientific research, expansion and segmentation of the wellness tourism market, taking into account national traditions and economic development of the country, adopting an appropriate range of government programs for its development, raising funding for the wellness industry and modernisation of existing recreational facilities, promotion of wellness tourism to improve the quality of life of the population
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