Abstract
In this article, I argue that the sociology of culture and cognition is a virtual world and that—although it will be painful—we should try to escape it. This will involve engaging in true interdisciplinary work rather than in a pretense of it. To illustrate my argument, I focus on a particular case study—the study of values. I then examine more general (non‐topic‐specific) mechanisms that dissuade sociologists from doing truly interdisciplinary work. I will conclude by outlining some possibilities that I believe we are currently missing.
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