Abstract
ABSTRACTGiven the state of contemporary American culture, it should come as no surprise that Thomas Pynchon’s novel Bleeding Edge (2013) revolves around technological change: all of the published responses to the novel refer to this phenomenon in some way. What these interpretations fail to appreciate, however, is that this novel is not just about media technology or even the Internet more specifically; it is about the effect of the search engine. To that end, this article uses a media-historical analysis to argue for the search engine as the prime motor spurring the reorganization of Pynchon’s technique and his take on popular culture in the novel.
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