Abstract
Abstract Retail buyers of fresh Georgia peaches [Prunus persica (L.) Batsch.] generally prefer a lead time of 2-3 weeks for promotion purposes before peaches are shipped. Thus, a viable forward contract market for growers and retail buyers has potential provided an information base can be established for forward price negotiations. For this reason, a price forecasting model for Georgia peaches was developed that can be used to predict price 3 weeks ahead and estimate the probability that the price in 3 weeks will exceed a benchmark price. A similar procedure may be used for other fresh produce items.
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