Abstract
The concept of Webpage visibility is usually linked to search engine optimization (SEO), and it is based on global in-link metric [1]. SEO is the process of designing Webpages to optimize its potential to rank high on search engines, preferably on the first page of the results page. The purpose of this research study is to analyze the influence of local geographical area, in terms of cultural values, and the effect of local society keywords in increasing Website visibility. Websites were analyzed by accessing the source code of their homepages through Google Chrome browser. Statistical analysis methods were selected to assess and analyze the results of the SEO and search engine visibility (SEV). The results obtained suggest that the development of Web indicators to be included should consider a local idea of visibility, and consider a certain geographical context. The geographical region that the researchers are considering in this research is the Hashemite kingdom of Jordan (HKJ). The results obtained also suggest that the use of social culture keywords leads to increase the Website visibility in search engines as well as localizes the search area such as google.jo, which localizes the search for HKJ.
Highlights
In Web search, given a query, a search engine returns the matched documents in a ranked list to meet the user’sHow to cite this paper: Rababah, O., Al-Shboul, M., Al-Zaghoul, F. and Ghnemat, R. (2014) Website Search Engine Optimization: Geographical and Cultural Point of View
The researchers analyzed the influence of local geographical area and cultural values as well as the effect of local society keywords in increasing Website visibility
The researchers of the study conducted an empirical study on real search logs and developed a strategy to determine the suitable keywords for Website visibility based on search engine history keyword weight analysis that was found on the list of the same geographical area
Summary
In Web search, given a query, a search engine returns the matched documents in a ranked list to meet the user’sHow to cite this paper: Rababah, O., Al-Shboul, M., Al-Zaghoul, F. and Ghnemat, R. (2014) Website Search Engine Optimization: Geographical and Cultural Point of View. In Web search, given a query, a search engine returns the matched documents in a ranked list to meet the user’s. (2014) Website Search Engine Optimization: Geographical and Cultural Point of View. Ranking models play a central role in search engines [2]-[4]. Almost all the existing Website SEO models consider only the current query and the Websites, but do not take into account any geographical or cultural information such as the previous queries in that area and local society keywords. People and cultural information may provide hints about the user’s intent of Web search and help to make better matching to increase the visibility of Websites [5]-[7]. Any absence of people’s preference and cultural information in Website may affect Website visibility
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
