Abstract
The Internet continues to grow at a fast pace with over 1.5 billion websites in 2019 as compared with only one in 1991. The emergence of enormous websites of various complexities and types makes assessing the quality of these sites a vastly important, difficult and complicated task. With this concern, the current paper proposes a novel approach for website assessment by developing a new Website Quality Evaluation Methodology Universal Star (WQEMUS) with a theoretical and empirical basis. It became possible through the employment of the grounded theory methodology that enables relevant concepts to emerge from data. To improve the reliability and validity of the findings, an extensive literature review, in-depth and qualitative interviews, and a user evaluation survey were conducted and associated together. In this way, the study presents the results of the selection and categorization of generic quality attributes for WQEMUS with a three-tier structure, consisting of top-level quality criteria, sub-criteria and indicators. These quality dimensions are grounded on a combination of subjective and objective indicators. Consequently, WQEMUS becomes capable of estimating a wide range of different websites irrespective of domain affiliation and services they provide, including Web 3.0 sites.
Highlights
Any serious activity or business need a web presence to compete in today’s fast growing digital age and a good website is the best tool to achieve assigned goals with a greater speed and ease
The application of the above-mentioned Grounded Theory Method (GTM) for conducting the literature review, in-depth interview and user evaluation and judgment survey gave the ground to concentrate around five top-level quality criteria for Website Quality Evaluation Methodology Universal Star (WQEMUS), which are exhaustive and used almost in all previous quality testing methods and techniques
The most often met website assessment dimensions in the scientific literature are considered as Web content [23, 33, 39, 59,60,61,62,63,64,65,66,67,68,69,70,71], Web design [39, 50, 61, 65, 71,72,73,74,75] and usability [19, 76,77,78,79,80,81]
Summary
Any serious activity or business need a web presence to compete in today’s fast growing digital age and a good website is the best tool to achieve assigned goals with a greater speed and ease. Due to the proliferation of a huge number of sites of various complexities, which involve various systems and subsystems, applications, web technologies, languages and databases, website quality assessment remains a vibrant area of research and will require numerous experimental and analytical advances using well-designed WQEMs. Over many years a great number of various website assessment practices, schemes, models, frameworks, techniques, methods, metrics and methodologies were developed. Some of them investigate websites based on subjective forms of the appraiser’s personal privileges, while the others perform in the form of objective and statistical measurements. The earliest WQEMs checked picture size, background colors, audio files and content These were substantial measurable attributes of software quality [15]
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