Website Design as an Effort to Increase the Marketing of Marsudi Luhur Fish Cultivation Products

Abstract

Abstract. Mertosutan Hamlet, Sidoluhur Village, Kapanewon Godean, Sleman Regency, Special Region of Yogyakarta, has a fish farming group that occupies a pond area of ​​around 600 square meters. The marketing of the results of this cultivation is still to consumers who live in the surrounding area because the promotion tools are still conventional and have limited reach. Aside from being a fish producer, the area is also prepared as a fishing tourism facility. To expand the marketing reach and increase the income of fish farmers, it is necessary to do better promotion. One of the promotional methods carried out in this service is to create a website that can display all information about the Fish Cultivation Group and its potential. Through this website, the public can access it easily and quickly so that the income of fish farmers can increase. The output of this service is in the form of a website, activity videos, scientific publications, and participants in the national service seminar. At the end of the activity, a symbolic handover was carried out, launching a website, taking photos together, and filling out a satisfaction survey by partners. Website trials have been carried out with good results, but sufficient information is needed at this time. While the results of the satisfaction survey by partners obtained 100% stated that they were satisfied