Website design analysis for the management and promotion of micro, small, and medium-sized enterprises (MSMEs) in the Covid-19 pandemic period

Abstract

Micro, Small, and Medium-sized Enterprises (MSMEs) have an essential and strategic role in national economic development. During the Covid-19 pandemic, MSMEs experienced a negative impact by decreasing the sales turnover of products sold. This is due to the Social Distancing and Large-Scale Social Restrictions policies implemented by the government to prevent the spread and transmission of Covid-19. As a result, MSMEs product sales transactions that have been carried out offline cannot be done, so that the sales of MSMEs products have decreased. The decline in product sales turnover is a challenge for MSMEs during the Covid-19 pandemic. The slump in sales turnover experienced by MSMEs is a common challenge because MSMEs is one of the sectors that can drive national economic growth. One solution to overcome these challenges is to use online media such as websites. This study has analysed website design that can be implemented into an MSMES marketplace website as a medium for managing and promoting MSMEs products. There are several steps taken. Namely, data collection and website needs analysis. The data collection stage was carried out using the method of literature study, observation, and interviews. Meanwhile, the needs analysis stage consists of two stages: the data processing and data analysis stages. The system design stages are then carried out by designing the Unified Modeling Language (UML) system. The resulting UML designs include use cases, activity diagrams, sequence diagrams, and class diagrams. The UML design results that have been done can be implemented into a website for management, promotion, and online sales transactions of MSMEs products for MSMEs.