Abstract

In the paper, we use the principle of hyperlink analysis method to mine the website data according to the indicators of the hyperlink analysis. This method can evaluate the impact of the website based on the data which is mined from the website. The application of the results of its evaluation can be used in two hands. On the one hand, the analysis of website impact can help to find the status and problems of the website and propose improved strategies; on the other hand, it can help to analysis the applicability of the evaluation indicators of the hyperlink analysis method for the evaluation of the impact of the website.

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