Abstract
An interactive digital content marketing is cardinal for having a successful strategy to reach the target audience. In this digital era, which is characterized by technology which in-turn increases the speed of knowledge, turnover there is increased importance for having an interactive marketing strategies. This paper focuses on studying the effectiveness of digital content marketing strategy in healthcare industry. An exploratory research had been conducted. Both primary and secondary datas were collected to understand the brand identity created for each hospital based on the digital marketing contents available on their websites. The study reveals that the most desired hospital website has to focus on primarily six brand identity factors. Brandphysique which should emphasizing on expertise along with care and research, brand personality focusing on being up-to-date; quality oriented culture; Satisfaction and emotional intimacy kind of a relationship; emotional reflection and self-image must be portrayed as a specialist cum researchers.
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