Abstract
The purpose of this research is to find out how customer satisfaction in the field of online business. The research method used was descriptive qualitative research method. A descriptive qualitative method is a method used to describe or analyze the results of the research. Website characteristics are defined as attributes that consumers consider when evaluating an online site. Website characteristics are measured using five dimensions shopping convenience, design, informative, security, communication. Online business is an important tool for consumers to find products, the purchase intention of consumers through online stores tends to be high. Consumer satisfaction is greatly influenced by the transaction process and trust. And, based on the result of the research, that ease, security, site design, informative and communication as well as features of an online business affect customer satisfaction.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Business and Behavioural Entrepreneurship
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
