Abstract
Despite of rich perceived service quality (PSQ) research in online context there is no known study which has comprehensively explored difference in PSQ within webographic characteristics (WC) of e-shoppers. With the said objective, an online survey has been administered to 308 respondents, who have done at least one e-purchase in past six months from major e-retailers in India. Hypotheses for seven WC i.e. computer experience, internet experience, ability to use internet (webskill), usage level, connection speed, mobile operating system and data plan have been tested by applying Kruskal-Wallis (H Test) and Mann-Whitney test. No significant differences with respect to PSQ within different WC have been found, except within webskill and data plan categories. A post hoc test confirmed statistically significant difference within fair-very good and good-very good webskills with respect to PSQ.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: International Journal of Services, Economics and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.