Webinar- A Communication Strategy in the Wake of the Coronavirus Pandemic: A Swot Analysis

Abstract

Web-based communication such as webinar is a form of online communication from a source to a receiver especially (in precarious urgent situations such as the present pandemic era) when abnormal is the new norm and with the prohibitions made on large gathering of people because their safety is not guaranteed due to the wide spread of the Corona Virus. Many organizations, associations among others due to the strengths and potentials of webinar speedily adopt and incorporate webinars as a communication medium without fully understanding and having complete knowledge on all there is to know about webinar usage. In so doing, they fail to realize and consider the strengths, weaknesses, opportunities and threats associated to webinar as a medium of communication. The implication of such oversight is participants’ not gaining value for their time and in some cases money spent, in some cases this creates a negative impression about webinar on the minds of participants. Therefore, the study presents an analysis on the Strengths, Weaknesses, Opportunities and Threats of organizations adopting webinar as a communication strategy in the wake of the COVID-19 pandemic. The study concludes that webinars are effective communication strategies; hence, corporate establishments and institutions of higher learning need to utilize the analysis presented herein particularly the weaknesses of webinars in order to structure and package their webinar events in a manner that will counter the weaknesses and thus produce satisfactory results for all parties.