Abstract
Currently the artisans of the municipality of Naupan, Puebla sell their handicrafts directly in their homes and little has been done for the use of information technology to increase sales, profits and reduce costs. This paper describes the research methodology that was followed with a qualitative process to present the layout of the website for the sale of handicrafts in the municipality of Naupan, Puebla. With this layout, a new form of commercialization or market niche is created that allows the reduction of the abandonment of the elaboration of products in the handicraft sector and contributes to preserve the culture and identity of the municipality.
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