Web Series as the Newest the Cultural Phenomenon of Postmodernism

Abstract

This article deals with the process of integrating the web series into a system of audiovisual culture. The concepts of the creation of the web series by the researchers Paul Grainger, Jean Bourges and Jhua Green are presented. The interactive relationship between the creator of the web series and their audience are considered. The study reveals the specific features of the web series, which characterizes it as the latest phenomenon in the postmodernism culture.The aim of the article is to identify the morphogenetic features of the web-series as the newest phenomenon in the postmodernism culture.Research methodology uses the cultural approach and methods of systematic, morphological and art-study analysis, the comparative method. The author highlights the morphogenetic features of the web series as the newest phenomenon in the postmodernism culture.Results. The author has demonstrated that the web series is the latest cultural and artistic form of the postmodernism culture.The morphogenetic features of the web series are:1. Its ontological rhetoric, plurality and interactivity;2. Polymorphism ensures the affiliation of the web series to two morphological systems: audiovisual and Internet systems;3. Procedurality and dissipative creation of figurative and stylistic structure;4. Programmed eclecticism and fragmentation due to the standardization of consumer platforms;5. Increased level of rhetoric due to the participation of the audience in the creation of web series;6. Non-analytical, superficial, reflection of reality;7. Open seriality type.These morphogenetic features characterize the web series as a product of postmodernism and a part of the post-postmodernism culture.The obtained conclusions enable to continue the research of the issues of integrating the web series into the system of contemporary culture.Novelty. The paper is the first attempt to study the characteristic features of the web series as an element of postmodernism culture.The practical significance. The material in this article can be used in the production of web series.Keywords: web series, internet, postmodernism culture, audiovisual culture, newest cultural and artistic form, audience, interactivity.