Abstract
Abstract: A web access log file contains timely sequenced log entries which include essential fields to indicate user activities. Analysis of these patterns provides valuable information for web designer to quickly respond to their individual needs. Many industries are struggling to retain regular interested customers for the improvement of customer relationship. Retrieval of relevant information automatically from these log files for interested group of users is a difficult process, since acquiring interested user profiles which evolves continuously with respect to time are not so easy. The paper presents a novel Web Personalized Recommendation Model (WPRM) using temporal fuzzy association rule mining technique. Temporal Fuzzy Association Rule Mining (FTARM) technique is proposed and applied on a focused set of interested users to provide intelligent recommendations. The proposed model results in less execution time and reduced memory utilization with high accuracy.
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