Abstract

Web mining can be defined as the use of data mining techniques to automatically discover and extract information from web documents and services. A decision support system is a computer-based information system that supports business or organizational decision-making activities. Data mining and business intelligence techniques can be integrated in order to develop more advanced decision support systems. In this chapter, the authors propose to use web mining as a process to develop advanced decision support systems in order to support the management activities of a website. They describe the web mining process as a sequence of steps for the development of advanced decision support systems. By following such a sequence, the authors can develop advanced decision support systems, which integrate data mining with business intelligence, for websites.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call