Web functionality, web content, information security, and online tourism service continuance

Abstract

This paper aims at examining key information dimensions in association with online tourism service continuance from the consumer perspective. We propose a conceptual model and four hypotheses to articulate the relationships of the relevant constructs. The empirical results unveil that web functionality, web content, and information security positively influence consumers’ perceived value of online tourism services which in turn significantly mediates the effects of these determinants on continuance intention to use online tourism services. The present study makes contributions to research and practice with theoretical and managerial implications. The empirical findings deepen the understanding of consumer attitudes and key information determinants of online tourism services and provide insights for enhancing online travel and tourism services.