Web Design Focusing on Users Viewing Experience with Respect to Static and Dynamic Nature of Web Sites

Abstract

AbstractIn recent days, Web design is mainly focused on screen size of the device and for that they are using some predefined cascading style sheet (CSS) like bootstrap. The responsive HTML is making some impact on viewers based on their viewing experience. A few Web sites additionally allow consumers to drag and drop controls to customize the Web page and freely publish the generated Web page. This has limited the user to a set of predefined Web page design styles. Also, the Web design is focusing and realigning the existing and new content of the page according to the new product recommendation by analyzing the previous purchase and similar purchased item. This recommendation is also based on the gender as well. Individual shopper’s decision-making styles are also making an impact on shopping items. The Web details are getting varied on the basis of geographic location and the culture. Depending upon the Web contents, the Web design is changing itself in order to present their contents in a proper way. The researchers are also focusing about the links on the Web page and also about the number of clicks required to reach the particular content and its impact over the user by using this process. The alignment of pictures, videos, and some important text are having ability to contribute for attractive Web design. The papers are based on Web design, and the influence on the user has been taken into account for a survey over here. There are several factors that can influence Web design and the users who use it; we are on our way to developing better Web page designs that improve the viewing experience of users.KeywordsScreen sizeResponsive HTMLViewing experienceAlignmentLinks on Web pagesWeb design