Web 3.0 Digital Marketing in US Business Startups: A Literature Review

Abstract

The study has adequately and thoroughly looked at the impact of web 3 digital marketing on startup businesses in United States as well as the history and evolution of web marketing. The study employed a case study research design to select the area of study. The secondary source of data that was analyzed revealed that web 3 digital marketing has had a significant impact on the overall performance of startup businesses in the United States. This is captured in the consistent increase in the profit of Flowcarbon, which grew from USD 150 million dollars in 2017 to USD 302 million dollars from 2017 to 2019. This shows approximately 50 percent increase in the company’s profit. The study also explored the sales trend of Bravado company. It was observed that the company’s sales have increased since 2017 till 2022. Based on the study’s analysis, the study concludes that web 3 digital marketing has overtime been a tonic for the success and growth of startup businesses in the United States and the world at large. Among other requisite recommendations, based on the conclusion of the study, it was recommended that businesses incorporate web 3 digital marketing strategies as this has become a prerequisite for accelerated business growth. Keywords: digital marketing, business start-ups, web 3.0. DOI: 10.7176/JIEA/12-1-05 Publication date: Juen 30th 2022