Web 2.0 Technologies and Indian IT Service Companies: An Impact Analysis

Abstract

The study focuses on Indian information technology (IT) companies and, at a first level, probes into the impact of Web 2.0 technologies on the performance and functioning of these firms. The design of web information systems requires adaptations to the new developments, if not completely new methods. This is particularly stressed by the focus of user contributions to a community or service and the incorporation of collaboration, to be extended to be fully functional as a Web 2.0 application development method. Consulting firms like McKinsey have carried out research on global companies on similar lines but not on Indian IT companies. The present study attempts to fill this gap in knowledge base. The work reported in the paper attempts to examine the adoption status among Indian IT companies and its impact on corporate performance, leveraging the various tools available. Company-based survey methodology has been adopted through validated instruments, across these performance areas: knowledge management, rapid application development, customer relationship management, collaboration and communication, innovation, and training.