Abstract
This chapter examines the effects that Web 2.0 technologies have had on traditional news organizations and how those organizations have been forced to adapt their content style, speed of production, and distribution models. It specifically focuses on real-time analytics and how news organizations can utilize new opportunities presented by social media platforms and web usage mining to analyze their audience, the competition, and popular opinions. The chapter will explain in detail how a news organization can compile data from social media and web usage, gain insights from that data, and act upon those insights. To further examine real-time analytics, the chapter presents real examples from BostInno, an online news source, where real-time analytics affected content and distribution. To conclude, the authors will reflect on the impact real-time analytics has on the news industry and how it might affect it in the near future.
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