Abstract
About 68% of the rural market of India still remains untapped, primarily due to inaccessibility for want of motorable roads, non-availability of electricity and dependable communication. Over 60% of India's rural population lives in darkness. They cook their food on primitive chulha which create tremendous air pollution and have no clean drinking water. This paper throws light on various methods and models that have been successfully developed by some established companies for rural markets' distribution network. This is a monumental task and an untiring effort done by the business community to reach rural people of India to meet their daily needs and uplifting their living standards. This paper highlights Gandhiji's thought about sustainable development focused on rural development. The paper describes, with the help of some examples, possible ways and means to generate wealth for and from rural industries in India by effectively utilizing rural agricultural wastes to generate electricity/ power and employment for the young rural people of India.
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