Abstract

This paper shows a study on design opportunities based on assertive communication and social skills in children. Research with a qualitative approach was conducted to know the social skills of students and their ability to express themselves. On the other hand, a linear regression model was carried out to quantitatively determine the percentage of assertive communication deficit at home and the variables that have an impact on the problem. In addition, bibliographic criteria were used to establish judgments on the correspondence between the development of assertive communication and the design, the work being composed of a practical theoretical analysis through the synthetic analytical method, and the development of a formal language of mathematical logic propositions. The results obtained reflect the veracity of the problem where design as a communication discipline generates creative solutions.

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