Abstract
The human tendencies to employ ego-enhancement and self-preservation strategies have been examined in the context of competitive events such as political elections and sports team affiliations. But do video game players use these same strategies to cope with game outcomes? A 2 × 2 experiment ( N = 91) was conducted to examine if winning or losing in a staged video game bowling tournament and performing below-average or above-average on an unrelated trivia task would result in ego-enhancement or self-preservation tendencies. Results not only indicated that both strategies are utilized in the context of video game play, but also suggested a complex relationship between avatar resemblance and game enjoyment. Theoretical and practical implications are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
