Abstract
AbstractThe author writes about such problems as “climate change, deforestation, extinctions, pollution, coral bleaching, and more. A leadership perspective clarifies and simplifies that they all result from one cause: human behavior, driven by our culture and values. These problems are the physical manifestation of our values.” He further explains that “By leadership, I mean helping people do what they want to but haven’t figured out how. We often call politicians and executives leaders, and many of them do lead outside sustainability, but few lead in sustainability, yet. I see as much potential for people to lead from outside those areas as within.” He outlines his “four‐step process, The AIM Method (for Authentic, Intrinsic Motivation). This method overcomes the three nearly universal, mutually‐reinforcing hurdles that lead us to feel helpless and hopeless and to disengage.” The four steps, each described in detail, are in his words 1. Ask them what nature or the environment means to them. 2. Invite them to think of something they can do to act on what they shared. 3. Make it a SMART goal 4. Schedule a follow‐up conversation to hear how it went. He assures readers that “people have solved problems on the scale we need several times.”
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