We Need to Do Better: Five Notable Failings in Science Communication

Abstract

Despite significant growth in interest and investment in science communication, the field has demonstrated some high-profile failures in recent years—exemplified by anti-vaccine and anti-climate change beliefs—supported by interest groups that are often highly effective at promoting anti-science messages. This paper looks at five key areas where science communication research and practice need to do better, and offers some solutions, in order to achieve the impact that science communicators strive for.