Abstract
When individuals engage in social contexts such as attending a college basketball game, opportunities to enrich and broaden social connections with others often transpire. The University of Notre Dame Women’s Basketball (NDWB) program has a comparably larger and more loyal fan base than most universities in the country, of which older women comprise a big portion of season ticket holders. The purpose of this study was to investigate the motivations and meanings of being a NDWB season ticket holder among older women. Nineteen participants ages 55–85 years old completed individual interviews. The findings indicated that being season ticket holders fostered a strong sense of identification with the team, allowing them to have a sense of pride of being part of the program. Additionally, being season ticket holders enabled the older women to enhance their social contacts and friendships with other women that fostered a sense of community.
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