‘We are the roots!’ Decolonial practices of local tourism

Abstract

The roots of ancestral legacy persist entangled with the currents of modern globalisation. While the global tourism market promotes corporate ventures and international travel, rural and Indigenous communities confront the challenge of adapting amidst hegemonic influences. In coastal communities of Ecuador, the juxtaposition of pre-colonial belonging and contemporary tourism development exemplifies this tension. Drawing on decolonial perspectives, this paper investigates how rural Indigenous communities on the Pacific coast of Ecuador have navigated their tourism ventures, negotiating notions of private property, access to credit, and business administration formalities, while upholding traditional Indigenous values and collective land property needs—what we term decolonial practices of local tourism. Moreover, the emergence of proximity tourism offers a promising avenue for advancing decolonial practices within the global tourism market, prioritising geographical and cultural closeness over conventional distance-focused approaches. Employing a collaborative approach, the research integrates Indigenous methodologies with conventional research methods, bridging diverse backgrounds within the research team, including academia, consultancy, and Indigenous leadership. The analysis underscores the pivotal role of collective land ownership in preserving cultural identity and fostering resistance to capitalist encroachments. The study concludes with a call to amplify Indigenous voices, cultivate solidarity, and advocate for more inclusive and equitable approaches to tourism development. This imperative stems from the need to decolonise and promote culturally sensitive local tourism practices, urging a reconfiguration of the tourism industry towards a more equitable and respectful engagement with Indigenous communities.