Abstract
This essay examines how the ideograph <freedom> was crafted through dialectical struggles between Euro-Americans and American Indians over federal Indian policy between 1964 and 1968. For policymakers, <freedom> was historically sutured to the belief that assimilation was the only pathway to American Indian liberation. I explore the American Indian youth movement's response to President Johnson's War on Poverty to demonstrate how activists rhetorically realigned <freedom> in Indian policy with the Great Society's rhetoric of “community empowerment.” I illustrate how American Indians orchestrated counterhegemonic resistance by reframing the “Great Society” as an argument for a “Greater Indian American.” This analysis evinces the rhetorical significance of ideographic transformation in affecting policy change.
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