Abstract
This chapter examines all of the national consumer activism campaigns for racial/economic rights for people of color from 2004 – 2014. These 15 campaigns involved racial discrimination, damaging stereotypes, and efforts to secure better working conditions. Almost all of these campaigns were effective in achieving their stated goal. Most of these campaigns strengthened different aspects of democracy by amplifying the political voices of the disenfranchised, furthering protection of minority rights, and preventing encroachment on civil liberties.
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