Ways to transmit the most recent terms in modern arabic language (Based on the examples of modern gadget names in the field of communication)

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This article touches on the most relevant problems in the field of modern Arabic terminology, namely, the ways of transmitting the latest terms used to denote modern technological achievements in the field of communication in the Arabic language.The Arab countries, like many other developing countries, are only consumers of the latest advances in science and technology that are emerging in the more developed regions of the globe. It is precisely such “fruits” of technological progress that contribute to the formation of new, previously nonexistent objects, phenomena and “transformations”. The latter not only enrich the “world of electronics”, but also contribute to the expansion of the linguistic vocabulary of the “native ” language, and then the languages of “consumers ”. Thus, the article analyzes and describes the most commonly used ways of transmitting the Arabic “speech” of the above-described newest and previously non-existent names of gadgets among the Arabs.It is well known that any language strives to preserve its identity and avoid direct foreign borrowing. Arabic is no exception in this context. In this regard, the author highlights the numerous attempts of the Arabic language to avoid direct borrowing by adapting its own lexical units. Sometimes, due to the lack of suitable semantic lexemes, the Arabic language is forced to use more “gentle ways ” of transmitting new foreign names, i.e. by using such methods as “calque” and “half-calque”.On the other hand, despite attempts to avoid direct foreign borrowing under the influence of “fashion” in English, the facts of the “entry ” of Western terms into the language of