Abstract
The problems of the quality of higher education are constantly discussed at different levels, but the cardinal changes have not occurred so far. Constantly changing standards dictated by the time and changes in the requirements of the labor market, only aggravate this position. However, the rapid obsolescence of knowledge, the need for timely and effective change in the educational process under the requirements of the market and the employer, the displacement of obsolete professions by new ones, weak basic preparation (in most cases) of school graduates require other approaches to the optimization of the educational process in universities. The article models the educational process of a university in order to identify the factors that determine its effectiveness. Ways to optimize (reengineering) this process are offered, increasing its adaptability to labor market requests and improving the efficiency of the learning process. The educational process is analyzed as a "business process", and substantiates the conclusion that in many respects the educational activity corresponds to the category of "Project". Such interpretation allows you to offer new more flexible tools for quality management of students, which meets the modern qualifications of employers and professional standards.
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