Abstract

The importance of this study due to the direct linkage of such issues to the priority directions of development of modern anthropocentric and functionally oriented linguistics that contributes to scientific interest in the study of language and issues of speech influence on the consciousness of individuals, including the explicit form of exposure. This article discusses some ways of creating the image of Russia in political discourse of modern Georgia in interstate conflict that is actively used in information war and implemented by the use of the tactic of creating an enemy image, which appears to be the highest form of discrediting Russia's image. The paper highlights the features of the functioning of language tools used in the technology of demonization of the enemy, taking into account factors such as the situation of communication, its characteristics. Proper use of methods of speech influence, their expressive capabilities helps to achieve the desired result. This study is relevant for specialists engaged in the study of discourse, national and linguistic and cultural features of political discourse, as well as for those interested in ways to create negative images of the likely enemy of the mass addressee.

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