Abstract
The article is devoted to the study of the peculiarities of translation of hate speech by means of the Ukrainian language. Particular attention is paid to the identification of the most frequent methods of translation of hate speech, which allows the preservation of its linguo pragmatic and socio-cultural features. The linguo pragmatic and sociocultural aspects are also considered. The article presents the results of the quantitative analysis of the use of translation transformations in the reproduction of hate speech for foreign linguaculture. The presented study demonstrated the results of a quantitative analysis based on nearly 400 English-language utterances, which were recorded in different uses and in different forms of manifestation. The most prominent examples were analyzed in detail, justifying one or another choice of mode of translation. The analysis of translation was presented according to the following structure: hate speech in modern social networks; manifestations of hate speech recorded in modern advertising campaigns and vintage advertisements; manifestations of hate speech caused by COVID-19; hate speech recorded in television shows, TV shows, and movies; manifestations of hate speech in Internet memes The phenomenon of "hate speech" is also seen as an actual interdisciplinary phenomenon, which requires thorough scientific and linguistic research, to prevent its dangerous consequences.
Highlights
Здійснено та продемонстровано результати кількісного аналізу, що здійснювався на основі 400 одиниць англомовних висловлювань з ознакою мови ворожнечі, а також проаналізовано перекладацькі трансформації, які використовуються при її передачі українською мовою
URL : https://www.qualitylogoproducts.com/blog/12-offensive-advertisements/ Mollas І., Chrysopoulou Z., Karlos S., Tsoumakas G
Summary
Домінуючим методом представленого дослідження є кількісний аналіз текстів оригіналу й перекладу, який було використано для визначення найчастотніших способів відтворення засобів мови ворожнечі при перекладі. З метою перевірки цієї гіпотези, далі пропонуємо розглянути детально приклади прояву мови ворожнечі в англійській лінгвокультурі, враховуючи стратегії та тактики реалізації риторики ненависті, а також аналізуючи перекладацькі трансформації, які були використані при відтворенні їх українською мовою.
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