Ways of Improving Management System for a Tourism Industry Development

Abstract

The tourism industry plays an important role as a driving force of socio-economic development. It has been one of the largest and fastest-growing industries worldwide. The impact this industry can have is presented by a wide variety of public and business initiatives in Ukraine, which have to be successfully implemented. Efficient management has become one of the most critical success factors for any business in today's fast changing world. Therefore, it is impossible to progress without modification of the management system of the tourism industry. In such a business environment of high consumer expectations, distinct market segments that demand unique services and products, and stiff competition, the tourism organizations have been looking for ways to expand the service quality, competition and performance, and first of all to satisfy customers. The authors conclude that employees are one of the most, if not the most, important assets or resources for tourism organizations in their endeavor to provide excellent service, achieve exceptional organizational performance and competitive advantage, meet and exceed consumer expectations. The aim of the research is to define the strategic directions of the improvement of the management system of tourism in Ukraine and producing a strategy for the development of tourism in the regions of Ukraine as a typical document, which takes into account the cultural traditions of the local communities, spiritual and historical development. The sustainable tourism development in Ukraine has been examined comprehensively by the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Sustainable economic growth can only be achieved by increasing productivity and introducing better services and products of the country’s tourism. The modern state and prospects of tourism development in Ukraine have been analyzed. Advertising of tourist capacity is a primary tool for the formation of tourist attractiveness of the territory. That is why it is difficult to overestimate the importance of marketing campaigns and promotional activities as the main priority of efficient management. This is confirmed by the expenditures of state budgets on promotion, which total about 500 billion dollars annually. A strategy for the development of tourism in the regions of Ukraine as a typical document has been proposed, taking into account the cultural traditions of the local communities, conserving biodiversity and ensuring the conservation of natural sites. Considering international trends, the program for the development of tourism on the example of the Rivne region for the 2020-2025 period has been developed by the authors. By systematizing the Rivne region realities, trends, and prospective challenges, it is possible to outline a set of public governance measures of the tourism industry for 2020–2025. To efficiently regulate the tourist environment, the international experience focuses on close stakeholder communication and support. This article demonstrates the innovations in responsible tourism occurring in developed countries and provides lessons from international research and practice for Ukraine.