Abstract
This research aims at bridging two distinct creative streams and promoting innovation. Business innovation and literature creation are two powerful engines for propelling modern society. However, how they pursue novelty with their styles and how they can learn from each other is rarely addressed. The author uses both literature surveys and participant observation, systematically looking into six areas in each stream. They are the classification of final products, the key elements contained in a success output, personal traits and skillsets of creators, originations of 'aha' moments, the realisation of a creative idea, and the ecosystem surrounding a creation. In addition to pinpointing the novelty roots shared by the two streams, this research reveals the critical differences in the six areas. The article further points out how business innovation could enrich itself by learning from its creative counterpart based on the disparities.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Innovation and Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
