WAYS AND MEANS OF POST-WAR RESTORATION OF THE TOURISM AND RECREATION BUSINESS IN UKRAINE (ASPECTS OF EFFECTIVE USE OF RESOURCES FOR THE RESTORATION OF SERVICE INFRASTRUCTURE IN THE CONDITIONS OF UNITED TERRITORIAL COMMUNITIES)

Abstract

In general, the sphere of services in the field of tourism and recreation in the postindustrial era is one of the most promising and rapidly developing. Meanwhile, in the state of war, not only the conditions and circumstances of their development, but also the very structure of consumption change. The specific weight of services in the total amount of goods produced in the gross domestic product exceeds 70 percent in developed countries. In the conditions of war, this indicator is reduced to almost zero. Indeed, the modern world economy and the tourism and recreation business within it are characterized by extraordinary dynamism. The rapid development of means of communication technologies practically eliminated geographical obstacles in the trade of goods and services, creating a global economic space for the spread of tourist and recreational services, realization of these unique opportunities in Ukraine. Scientific and technical progress, which marked the transition to the postindustrial stage of the development of the world economy, increases competition in the markets of innovations, information technologies and the markets of service provision. The article reveals directions for improving the management of tourist and recreational activities in the conditions of united territorial communities: resource levers and tools for the formation of service infrastructure in the conditions of war and ... administrative-territorial reform. The peculiarities of the development of tourist and recreational activities in Ukraine in military and defense conditions are characterized, and organizational and economic mechanisms for the formation of service infrastructure are proposed. In the context of the effective use of phenomenal resource, natural-recreational, national-ethnographic and historical regional traditions of Ukraine, it is proposed for the first time to use the available opportunities of the State Geocadastre to provide consulting and advisory services to newly created territorial communities. The prerequisites for the development of the tourism and recreation industry in the post-war conditions of the formation of the state and in the context of Ukraine’s accession to the EU are described.