Water Conservation Campaign: Attitude and Public Participation in Faridabad City

Abstract

Water is a renewable natural resource but overutilization of water has created serious problem and today it has become a matter of great concern for its sustainability and safeguard. With growing demand of water in faridabad, the ground water aquifer as well as water supply is under great stress. It is very important and need of the hour to understand the water scarcity issue and to adopt water conservation methods. This initiative can also facilitate the implementation of appropriate policies for water demand management. Water conservation strategies and steps have been taken by the government at national, state and local level to reduce the stress to safeguard the water availability. The present research discusses the attitude and participation of households to their water conservation adoptability and campaign initiated at government level to sustain the water resource. Primary data and secondary data have been collected. The study explores the behavioural aspects of public toward the natural water resource sustainability in the present situation. The study finding could be supportive to take further steps to create awareness and involvement in water conservation activities