Abstract

This audience reception project performs an audience study of the first season of the new Dallas (2012–14). It draws on Ien Ang's Watching Dallas ([1982] 1985) to analyze the production of irony and nostalgia. We observe that the blend of ironic viewing and nostalgia results in a more ironic, reflective nostalgia, in contrast to a more serious restorative type of nostalgia.

Highlights

  • [1.1] "The one and only Dallas is back with more delicious drama

  • Taking its cues from the original show, which premiered in 1978 and ran for 14 seasons until its cancellation in 1991, the new Dallas's main plot revolves around one part of the Ewing family trying to drill for oil on the ranch and the other part trying to stop the drilling in order to preserve the family's lands

  • She placed an advertisement in Viva, a Dutch women's magazine, asking readers to respond to the following question: "I like watching Dallas, but often get odd reactions to it

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Summary

Introduction

[1.1] "The one and only Dallas is back with more delicious drama. J.R., Bobby and Sue Ellen Ewing return to the ranch...joined by the generation of Ewings, who take ambition and deception to a wicked new level" (http://shop.tntdrama.com/media/index.php?v=tnt_shows_dallas_media). Watching Dallas analyzed audience reactions to the television series. This project intends to do the same for the 2012 version of Dallas. [1.2] In her research, Ang analyzed the reception of Dallas (1978–91) by gauging audience reactions to the show. She placed an advertisement in Viva, a Dutch women's magazine, asking readers to respond to the following question: "I like watching Dallas, but often get odd reactions to it. This is a completely different matter today: more than 25 cable channels alone are currently broadcast inside the country Does this freedom affect our reception of television shows? We focused on how audiences perceive the new Dallas, we considered how media consumption has changed in general

Methodology
Results
Media landscape
Discussion
Conclusion
12. Works cited
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