Abstract
Industries have found themselves under a microscope because consumers are basing more of their purchasing decisions on a company’s sustainability practices. The floral industry is perceived as being environmentally friendly by consumers. However, based on waste production, the life cycle of fresh merchandise, and the carbon footprint of flowers shipped across the world, this purchasing assumption is not entirely true. To align with consumer perceptions and become more sustainable, the industry must adapt to include more sustainable practices. New and experienced florists alike must determine how they can make slight changes in their businesses to become more environmentally savvy. The purpose of this study was to investigate whether the introduction of more sustainable waste practices into a college floral design course influenced the students’ perceptions of environmental health. Two groups of students enrolled in the basic floral design course at Mississippi State University completed a survey about environmental health at the start and at the end of the semester. However, one group sorted their laboratory wastes into compostable material and landfill material. The results of this study indicated that students who separated their floral waste maintained the same level of environmental concern throughout the testing period, whereas the environmental health scores of those who did not separate their waste declined slightly. The results also indicated that the participants who did not separate their floral waste had lower mean scores at the beginning and at the end of the study. Finally, the results of this study indicated that students who separated floral waste were ranked as having high environmental concern compared to those who did not separate their floral waste in the laboratory.
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