Abstract
This article is a contribution to a mini symposium on the 50th anniversary of the publication of A V Cicourel’s Method and Measurement in Sociology (1964). The central theme of the book is reviewed – the problem of the relationship between everyday language and cultural meanings, and the language of measurement in social research – and the lack of an adequate ontology of social actors is identified as being the cause of the problem. The solution offered by Alfred Schütz – that social scientific language should be derived from everyday language – is discussed and it is argued that this was probably too radical at the time the book was published, and is still generally neglected in the social sciences.
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