Wartime Changes in English and Canadian Radio

Abstract

S UCH was the objective of an A.M.A. meeting held by the New York Chapter of the American Marketing Association in August as outlined by the Chairman. The guest speakers representing the three Allied nations were: W. B. B. Fergusson, Managing Director of Lord & Thomas Ltd., London, just arrived in the U. S.; Walter Elliott, President, Elliott-Haynes Ltd., Canadian research firm, formerly affiliated with C. E. Hooper, Inc. in the United States; and A. W. Lehman, Manager of the Cooperative Analysis of Broadcasting and Technical Director of the Advertising Research Foundation.