Abstract
Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention
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https://doi.org/10.3724/sp.j.1041.2020.00357
Copy DOIPublication Date: Mar 1, 2020 | |
Citations: 9 |
Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention
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